Thankfully, Lynn knows what you need to showcase, how to come across and what to strategically say (and HOW to say it) so that you get the results you need and deserve.DW’s story:
DW Starr for 30 years has been a top million dollar producer at his company. He’s consulted Fortune 500 companies through the years with his expertise around handling change and keeping companies and their teams engaged in the process.
He is brilliant at business but couldn’t figure out how to market himself properly so he had resorted to gimmicks as part of his brand which lessened his credibility and diffused his message.
He also didn’t have proper video representation that demonstrated the power of what he does or position him at the level he wanted to play at.
As you’ll see in this BEFORE, he dressed up as a doctor and called himself ‘Doctor of Change”, even said he was curing “DUMAR disease” which stood for “Downsizing, Underwriting,…” and the rest of the associated letters in the acronym. This left folks confused and certainly not able to remember what he referred to.
Issue? No one took him seriously and his message wasn’t clear.
So we did a major Re-brand – no more “DUMAR”. Now we changed it into the “5 STARR Process” (after his own name and echoing 5 Star - which symbolizes top of your brand and excellence). This was his clear signature process now for step by step how you handle change and how to use it to fuel success rather than limit it. We organized his programs, his offerings, his branded process and created the professional videos to go with that.
Now he has a whole suite of positioning videos that draw traffic, create instant credibility, demonstrate expertise and list-building strategy and has product to sell so he monetizes right away.
He also recently showed just his Calling Card Video (a snippet of which you see here in the AFTER) – this is the main video that messages who he is and what he does – as seen in a sample here).
From that one showing, he was requested to have that video used as an intro for many different Fortune 500 companies around the importance of handling change.
Doors are being flung open for him now for speaking opportunities and consulting – and that’s without his new site even being completed yet.
SAME gentleman, SAME brilliance but NOW it translates and does so for him POWERFULLY.
How you connect, HOW you say what you say, HOW you showcase yourself MATTERS.This Before and After well demonstrates that:https://www.youtube.com/watch?v=bCIYj-HXoQ4